CREATIVE CONTENT

BRANDING

Branding is about wrapping products and services in an identity. This identity is often highly visual with other senses such as sound playing a role. As such, branding relies heavily on visual arts and other creative content such as music and copywriting.

PROMOTION

Advertising and promotion relies on creative talent such as graphic designers, photographers, videographers, musicians and copywriters to produce communications that gain attention and convey a message.